Salesforce Content helps you leverage your company's knowledge with an application that combines the ease of use of consumer web sites with the control you expect in the business world. Instead of getting stuck managing complex software and searching through endless folders, you can ensure that business users get the highest-quality, most up-do-date content.
By using popular Consumer Web features like tagging, search, and popularity rankings, Salesforce CRM Content helps everyone find what they need in a snap, even employees that don't need CRM.
By making it easy to find tried-and-tested materials your colleagues recommend, Salesforce CRM Content gives you more face time with customers and makes you look good at the same time.
Salesforce CRM Content brings marketing closer to the front lines. Marketers can finally get real data on what materials are most effective and frequently used, so they can produce the content that helps sales close deals. It eliminates the frustration of investing in content that is never used and helps keep branding and pricing current and consistent.
Because it's available on demand, with no hardware to buy or software to install, you can be up and running in days. And because it makes content distribution and search easier than sending around e-mails, you can be confident that everyone will get up to speed quickly and keep on using it.
Benefits
Salesforce Content lets you subscribe to receive alerts when materials are updated, or the company can proactively push new information to employees. Users may subscribe to documents, authors, workspaces, or topics so they are automatically notified when content of interest is created or updated.
85% of corporate content exists as unstructured files and documents, which are typically trapped on corporate LANs, in email, or on individual computers. So employees can't access the content they need, or the versions they find are out-of-date and inaccurate. Salesforce Content combines the ease of use of consumer web sites with the control you expect in the business world.
With the explosion of documentation intended to help sales, reps are struggling to stay current on the very information that is critical to winning deals. Not anymore. With Salesforce Content, you can point sales teams directly to the highest quality materials, while helping marketers make smarter decisions about the content they produce.
To get the best shot at winning new customers, sales reps can't be fumbling around for information on products, pricing, and competitors. Salesforce Content provides the exact materials they need, right beside the opportunities they are working in Salesforce.
Features
Highlight the documents your sales teams love most: Salesforce Content highlights the documents that are most popular among your sales teams. So instead of wasting time deciding which presentation to use, you can leverage the tried-and-true materials preferred by your peers.
Stay current on pricing, products, and competitors: Salesforce Content keeps your team ahead of the game without the hassle of searching for new information. Changed your pricing, or updated positioning? Salesforce Content delivers the latest versions and relevant new materials, right to your reps' in-boxes.
Maximize the impact of your marketing content: Salesforce Content helps marketers shine the spotlight on the most relevant presentations, brochures, and data sheets, so out-of-date or incorrect materials become a thing of the past.
Free up marketing resources by getting sales reps on board: Salesforce Content makes sales self-service a reality by providing powerful, full-text search and user-friendly options for filtering content. When sales finds what they need without picking up the phone or sending yet another email, both marketers and sales reps are happier and more productive.
Get sales feedback, straight from the front lines: Salesforce Content makes it easy to obtain front-line information from the field by enabling sales reps to rate content and provide document-specific comments. So marketing publishers get the opportunity to address knowledge gaps and publish updated materials in a matter of hours, not weeks or months (or never).
Make smarter investments in content development: By tracking content downloads, subscriptions, and ratings, Salesforce Content helps marketers make more informed decisions about where to invest limited content-development resources.
Faster time to value with on-demand: Salesforce Content takes a fraction of the implementation time that traditional software requires.
Content Sharing including video, documents, spreadsheets, HTML and more.
Content Tagging to ease search and usability.
Community Ratings to see what works and what needs to be improved.
Subscription mechanism to notify users of changes automatically.
